The British Library’s (BL) Web 2.0 information stance is via youtube. How brilliant! It really informs the viewer and the user, besides a much larger scope of an audience to learn what the British Library has to offer. The video From Bones to Bytes is a great marketing and advertising tool. But, I wonder what frequent users of the British Library think about this v-cast?
Also, the user may not even know it ever existed, as it’s not attached or linked to the BL’s web pages. Maybe I am looking in the wrong places–services, reader services, etc, but I couldn’t find it as an embedded source on the BL’s site.
It’s really too bad, because I think it’s a beneficial way of gaining patronage throughout the world who use the web, who use youtube, and who use web 2.0 applications. This social software approach is appropriately friendly, in order to provide positive attitudes towards information literacy, research, and use of current and updated technological services. With this v-cast, the BL and any library for that matter, seems “user friendly.”
The speaker, Tim Campbell, discusses in the YouTube Video above, various genres and specializations, the public who are able to utilize the library, and reference desk information. He also provides information on how a patron can obtain a reader’s pass, the rules and regulations, architecture and space, current technological processes, and exhibitions they offer. It’s a vast scope that he covers in about four minutes, but a beneficial way of advertising a “special gem of information” that should be utilized.
A beneficial way of this v-cast being utilized is by placing it on the BL website. I think the BL would benefit from the youtube video. The BL may also already notice a difference in the numbers of patrons utilizing the reading room, etc. now, than before the video was produced? The thoughts of the BL may be to separate the web sites from the web 2.0 material, but if the library is supposed to be the forerunner in digitization, technology and other services for the user, wouldn’t this be a benefit for the BL and their patrons?
I think the web sites and the BL’s RSS feeds look great and are user friendly, as with the video–can’t they just be placed together?